On January 10, 2025, Hoda Kotb, a beloved host of Today, bid her emotional farewell after 17 years of engaging millions of viewers each morning. Her departure marks the end of an era for NBC's flagship morning program, which she co-hosted with Jenna Bush Hager. 

Throughout her tenure, Kotb became known for her insightful journalism and her warm, relatable presence that resonated with audiences across the country. As Kotb signs off, her legacy is cemented in the hearts of viewers who have shared her journey.

Hoda Kotb Emotional Farewell


The Farewell Moment: A Heartfelt Goodbye

In her final moments on Today, Kotb took the opportunity to express her gratitude and reflect on her extraordinary journey. The broadcast became an emotional send-off, with heartfelt tributes and tearful goodbyes from colleagues, friends, and family members.

  • "The Ride of a Lifetime": Kotb described her experience on Today as "the ride of a lifetime," emphasizing the personal and professional growth she had undergone during her time with the show.
  • A Love Letter to Viewers: During her final broadcast, Kotb read a touching letter to her viewers. She expressed deep appreciation for their loyalty and love throughout the years, acknowledging that her bond with the audience was one of the most special aspects of her career.
  • Shared Memories: She fondly recalled her early days on Today, from her initial role as a correspondent to becoming an integral part of the morning anchor team. Kotb’s rise in the television industry is a testament to her resilience, talent, and dedication.

The Role of Jenna Bush Hager: An Emotional Tribute

One of the most poignant moments of the farewell came when Kotb’s co-host, Jenna Bush Hager, read an emotional letter she had written for Kotb. Their partnership on Today had spanned five years, and their deep friendship was evident throughout the broadcast.

  1. Jenna's Tribute: As Jenna read her heartfelt letter, she fought back tears, calling Kotb her co-anchor and her dear friend and mentor. The words were full of admiration for Kotb’s professionalism, kindness, and the joy she brought to everyone around her.
  2. Their Dynamic on Air: Over the years, Kotb and Bush Hager created a dynamic that resonated with viewers, blending lighthearted banter with serious discussions. Their chemistry on-air was one of the main reasons Today’s audience tuned in every morning.

The "Hoda-bration": A Celebration of Legacy

To commemorate Kotb’s incredible career, NBC organized a special tribute known as the "Hoda-bration." The farewell was not just a goodbye; it was a celebration of everything Kotb had achieved and the impact she had on the Today show and its audience.

  1. Celebrity Tributes: Celebrities from all walks of life took to social media to share their admiration for Kotb. Many praised her authenticity and the way she connected with viewers on a personal level. Some stars even joined the live broadcast to share memories and express their gratitude.
  2. Special Performances: Country music artist Walker Hayes performed live, singing a song to honor Kotb’s legacy. The performance added an emotional layer to the farewell, making it a memorable moment for both Kotb and her fans.
  3. A Studio Filled with Love: Kotb’s family and closest friends were in the studio to witness the final moments of her time on Today. Their presence highlighted the deep personal connections Kotb had fostered both professionally and personally throughout her career.

Kotb's Career: A Journey from Hard News to Morning TV

Hoda Kotb’s rise to fame wasn’t typical. She didn’t start out as a morning show host but rather carved out her niche as a hardworking journalist. Kotb’s career trajectory reflects her versatility and ability to adapt to various roles within the news industry.

  • Early Days in Journalism: Kotb began her career in journalism, reporting from the field on major stories. She worked for several news outlets before landing a job with NBC News, where her reporting style and human touch quickly gained attention.
  • Breaking News to Soft News: Initially known for her serious news reporting, Kotb made a successful transition into morning television. Her ability to tackle both hard-hitting news and lighter segments with equal poise earned her a loyal fan base.
  • Her Role on Today: In 2007, Kotb became a co-anchor on the Today show. Her rise was meteoric, and she quickly became a fan favorite for her genuine warmth and approachable demeanor. Her chemistry with fellow co-hosts, particularly Kathie Lee Gifford, earned them an Emmy nomination for their work together on Today.

Life Beyond Today: What’s Next for Kotb?

At the age of 60, Kotb has decided that it’s time to embark on new ventures, leaving Today to explore other passions. While many may feel a sense of loss seeing her go, Kotb herself expressed excitement about the future.

  • Focus on Family: Kotb plans to spend more time with her family, particularly her two daughters, Hope and Haley. As a mother, she has always been open about the challenges of balancing work and family, and now she looks forward to devoting more time to them.
  • New Wellness Project: In addition to family, Kotb shared that she is working on a wellness initiative aimed at helping people live happier and healthier lives. This new chapter represents a shift from broadcasting to a more personal and fulfilling pursuit.
  • Personal Growth: Kotb reflected on how, at 60, she felt it was time to “turn the page” and explore new opportunities. The decision to leave Today was not easy, but she is ready for the next phase in her life.

What’s Next for Today?

With Kotb’s departure, the Today show will see a shift in its co-host lineup. The show has always adapted to changes in personnel, and this moment is no different.

  • Jenna Bush Hager Takes the Lead: After Kotb’s farewell, Today with Hoda & Jenna will be rebranded as Today with Jenna & Friends. Jenna Bush Hager will continue as the main anchor, but new personalities and friends from the Today family will join her on air.
  • Craig Melvin Joins Savannah Guthrie: Craig Melvin, who has been a regular contributor to Today, will now join Savannah Guthrie as co-anchor, starting on January 13, 2025. This new pairing brings a fresh dynamic to the show, but viewers will undoubtedly miss Kotb’s warm presence.
  • Adapting to Change: As with all shows, change can be both exciting and challenging. While Kotb’s departure leaves a hole, it also opens the door to new possibilities for the future of Today.

Hoda Kotb’s Legacy: A Lasting Impact

As Kotb moves on to new endeavors, her legacy on Today will be remembered for years to come. She was more than just a co-anchor; she was a trusted friend to her audience, an empathetic interviewer, and an authentic voice in the world of television journalism.

  • A Friend to Viewers: Kotb’s genuine connection with viewers sets her apart from many other television personalities. She wasn’t just a talking head; she was someone people invited into their homes every morning.
  • Inspiration for Future Generations: Kotb’s career trajectory serves as an inspiration to many, especially women in journalism. She proved that with hard work, authenticity, and a sense of humor, one can achieve great things in an industry often dominated by traditional norms.
  • A Role Model in Resilience: Throughout her career, Kotb faced numerous personal and professional challenges. Her resilience in the face of adversity, including her battle with breast cancer, resonated with fans who admired her strength and optimism.

Conclusion: Farewell, Hoda Kotb

Hoda Kotb’s departure from Today marks the end of a remarkable chapter in television history. While it’s hard to imagine the morning show without her, Kotb’s legacy will live on in the hearts of her viewers. As she embarks on new adventures, we all wish her the best. Thank you, Hoda, for the memories, the laughs, and the moments that made you a beloved presence on our screens for so many years.